The Role of Adult Learning in Sustainable Consumer Education for Nigeria

By Moshood Ayinde Hassan.

Published by The International Journal of Learning: Annual Review

Format Price
Article: Print $US10.00
Published online: August 1, 2014 $US5.00

This study aimed at finding out how adult learning can sustain consumer education among the people in Nigeria. The objectives of the study were to find out how members of the public were internalizing the consumer education programme of the Consumer Protection Council (CPC) and to establish how participants in the quasi-experimental programme of Adekunle Ajasin University perceived the usefulness of consumer education. This study utilized survey research design. Three hundred and fifty respondents (350) from the National Union of Road Transport Workers (NURTW) participated in the quasi-experimental programme. The statistical instruments employed were: frequency count, percentage, chi-square, and t test statistics. All the results were decided at .05 level of confidence with appropriate degrees of freedom. Findings revealed the following: there was significant influence of learning consumer education on the job performance of drivers; majority of the participants (89.7%) expressed the view that the programme made them conscious of consumer education programmes; a great number of respondents (81%) opined that floating of consumer education was useful to the activities being performed in their workplace; many of the participants (86.9%) believed that learning about consumer education could be sustained through the use of local languages rather than through the English language, and that including it in the school curriculum in primary to tertiary levels of education will help initiate constant training and retraining of workers in the private and public sectors of the economy. The following recommendations were made: consumer education programmes should continue to be organized by the CPC to all members of the public in the local language in order to obtain the maximum benefit and that consumer education programmes permeate all levels of education curriculum in order to popularize it among the public.

Keywords: Adult Learning, Consumer Education, Consumer Protection Council, Initial Education and Training

The International Journal of Learning: Annual Review, Volume 20, 2013, pp.107-120. Article: Print (Spiral Bound). Published online: August 1, 2014 (Article: Electronic (PDF File; 494.141KB)).

Dr. Moshood Ayinde Hassan

Associate Professor, Adult Education Unit, Department of Arts Education, Faculty of Education, Adekunle Ajasin University, Akungba Akoko, Ondo, Nigeria